Why Us
Why Us
Well, why not?
We think differently about advertising.
Instead of trying to be totally different to what’s around, people are more often concerned with trying to do the same thing but (sometimes) better.
We believe that approach only gets you so far and instead focus on work that remains steadfastly unconventional.
Our thinking doesn’t begin with “right, we’ve read the brief, now how do we make a good ad?”. It begins with “How can we do it entirely differently?” Not being different for the sake of it, but uncovering unpredictable ideas that feel organic and tough to ignore.
Well, why not?
We think differently about advertising.
Instead of trying to be totally different to what’s around, people are more often concerned with trying to do the same thing but (sometimes) better.
We believe that approach only gets you so far and instead focus on work that remains steadfastly unconventional.
Our thinking doesn’t begin with “right, we’ve read the brief, now how do we make a good ad?”. It begins with “How can we do it entirely differently?” Not being different for the sake of it, but uncovering unpredictable ideas that feel organic and tough to ignore.
Well, why not?
We think differently about advertising.
Instead of trying to be totally different to what’s around, people are more often concerned with trying to do the same thing but (sometimes) better.
We believe that approach only gets you so far and instead focus on work that remains steadfastly unconventional.
Our thinking doesn’t begin with “right, we’ve read the brief, now how do we make a good ad?”. It begins with “How can we do it entirely differently?” Not being different for the sake of it, but uncovering unpredictable ideas that feel organic and tough to ignore.
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Person of Interest © 2025/2026
Person Of Interest is a boutique, full
service agency specialising in first class
creative advertising for both traditional and
non-traditional channels.